Bio:

RIFICA

“ Righteous In Faith In CreaseAbundantly”

One could describe Justin“Rifica” Douglas' music as multi-faceted. His unique style of artistry is both versatile and nonconforming at thesame time. ''I am a rapper whose ministry is mainly for the young crowd but Ibelieve everyone can jam my music, teens and grandmas alike!” Rif says ofhimself...

Rifica's parents divorced when hewas 5 years old.  Consequently, heexperienced a somewhat unbalanced childhood. ...Or it could be described as the perfect balance for what God plannedto do in and through his life...

Joint custody granted, Rifica wasraised on both sides of the tracks, per se'. During the school months Rif spent his weeks in Sugarland, TX (a suburboutside of Houston) attending school with the children of doctors, lawyers andCEO's.  In the summer months and onweekends he was in the rough streets of South Park, a ghetto in Houston,TX.  Having experienced both ends of thespectrum, Rifica was inspired to begin rapping at the tender of age 8.

Surrounded by Hip-Hop music mostof his life, Rifica was influenced by gangster rap, which was popular at thetime, his lyrics filled with hatred and violence.  He began performing his material for hisfriends at school and encouragement from his peers fueled Rif's desire tobecome a future Hip-Hop mogul.  In highschool Riff recorded a demo, but was not allowed to pursue his desired career,for his mother (a Christian woman) would not allow it.  Trying to be supportive of his dream, Riff'smother introduced him to Christian rap, but needless to say, he was notimpressed...

Shortly after graduating fromhigh school in the summer of 2002, the aspiring artist attended a youthconference, Spiritual Encounter, at his childhood church.  There Rif had a true encounter with God.  The Holy Spirit began to minister to himduring a sermon delivered by a guest minister, Pastor Ben Gibert, informing himof his predestined calling and assignment. It was at that time that Rifica received the revelation that his naturalability to write and perform rap material was indeed a gift and was to be usedin the Gospel arena.  He was to giveyouth, teens, and young adults positive music to listen to, music thatglorified God.  Rif accepted hisassignment willingly and wholeheartedly. 

Like most young adults, duringhis early college career Rif did a lot of things that he was not proud of.  Partying, drinking and promiscuity distractedhim from his calling.  The devil thoughthe'd won, but God's grace and mercy kept Rif covered.  What was meant to derail Rifica's destinyultimately became a vital component in a greater testimony. 

Today Rif travels, ministeringabroad, promoting the release of his sophomore album “The Standard”.  His primary objective is to set a standardfor the rap industry by creating positive music that all people can listen to,Christians and non-Christians alike. Rifica intends to “clean up the rap industry” by making gospel musicthat can compete with mainstream media and glorifying God with his life.  By working with producers such as LabOx ofLabOx music and Ted Flores of T-Flo Productions, the quality and presentationof “The Standard”is sure to grasp the attention of the predominant music arenaand set a righteous standard in the industry.

Rifica accredits much of hissuccess as an artist to those God surrounded him with early in his career,aiding him in his development, Mic D and NuCamp Entertainment, KLAK andEducator to name a few.  He has been featuredon several projects, including but not limited to NuCamp Entertainment's “DOP2k3,” KLAK's “Life Death Love” and Educator's “No Compromise.”

Rifica is truly a youngentertainer after God's own heart, striving to be the standard of righteousnessto a generation without a God Consciousness. “I thank God for helping me rise above the sin I used to have in mylife. I'm just a cat who can relate to a variety of people with the anointingand talent to write and rap what God has given me.”